Our Story
A trusted advisor who understands what's at stake.
Frank DeSena founded Gold Standard Advisory with a straightforward mission: to be the kind of advisor he always wished existed for business owners and families who had worked hard to build something meaningful.
With over a decade of experience working alongside business owners, entrepreneurs, professionals, and high-net-worth families, Frank has seen firsthand what happens when planning is done well — and what happens when it isn't. The difference can be profound: a business that transitions smoothly versus one that falls apart unexpectedly, a family that is protected versus one left scrambling in a crisis.
Frank takes a relationship-first approach. Before any strategy is discussed, he invests time in understanding who you are, what you've built, and what you're working toward. His clients describe him as someone who genuinely listens, asks the right questions, and tells you the truth — even when it's not what you expected to hear.
When he's not working with clients, Frank is at home in South Florida with his wife and three children — which keeps him grounded in exactly why this work matters.
Our Mission
To provide thoughtful guidance and practical planning strategies that help business owners and families protect their future, preserve their legacy, and make confident financial decisions.
Gold Standard Advisory exists to help clients move beyond simply accumulating wealth — and toward creating lasting security, flexibility, and impact for the people and causes that matter most.